Rabbi Rebecca Keren Eisenstadt (Courtesy Rabbis Within Reach)
(NEW YORK JEWISH WEEK) -- Rabbi Rebecca Keren Eisenstadt lives in a one-bedroom apartment on Second Avenue on the Upper East Side, but she feels just as at home in the penthouses just a few blocks away on Park Avenue.
Most afternoons, Eisenstadt and her shih-poo, Scout, can be found shuttling between the Upper East Side homes of her 40 tween students — or “Jewdents,” as she calls them — as they prepare for their bar or bat mitzvahs. On the weekends, you might spot her on social media, where she goes by @myhotrabbi and frequently posts selfies from her client’s lavish parties. And soon, she hopes, you’ll find her on TV, thanks to Reese Witherspoon’s media company, which is making a documentary series about her life as a single rabbi looking for love.
One place Eisenstadt can’t usually be found is at a synagogue. And that’s by design. Eisenstadt — known as “Rabbi Becky” to most — is building a brand for herself based on the fact that many Jews feel disconnected from, or left behind by, the traditional centerpiece of American Judaism.
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