(STUDY FINDS) – By now most of us can recognize the Target dog — I mean, who can resist those puppy eyes? Apparently not many people, according to a new international marketing study. Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product. They were also more willing to take risks when making a decision.
“These effects occur because pet exposure experiences remind consumers of the stereotypical temperaments and behaviors of the pet species,” explains Lei Jia, lead study author in a statement.
Other companies like Microsoft and Wells Fargo have also picked up on the secret to getting people’s attention. In 2020, Microsoft featured dogs in their holiday commercial about spreading joy and Well Fargo featured a cat advertising about suspicious card activity alerts.
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