President Joe Biden tapes video addresses on Wednesday, June 2, 2021, in the East Room of the White House. (Official White House photo by Cameron Smith)
(CNN) – Being familiar never makes the feeling less dreadful: White House aides emailing each other during one of President Joe Biden's stops on the road, tracking who's covering what he's saying, which TV channels are taking the speech live – and realizing a number of times that the answer was none.
"You are thinking," said one person familiar, "why are we doing this?"
Biden and his inner circle get weekly readouts of the metrics on local newspaper coverage of his speeches, how long and for what he was covered on cable, but also videos that staff post on Twitter and other social media interactions. Those reports go on the piles with internal memos from pollsters saying Biden isn't breaking through in traditional news outlets and that the people who are engaged are mostly voters who've already made up their minds.
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