Ben & Jerry’s Israel CEO calls for retaliation against ice cream maker

(JERUSALEM POST) -- Following Ben & Jerry’s decision to end the sale of ice cream in the West Bank last year, the soon-to-be delicensed CEO of Ben & Jerry’s Israel, Avi Zinger, has asked Prime Minister Naftali Bennett to retaliate against the frozen-dessert maker’s parent company, Unilever Global.

In a letter, Zinger requested that the prime minister implement Israel’s Boycott Law against Unilever, claiming that they are promoting the Boycott, Divestment and Sanctions movement (BDS) with one company, while supplying the IDF, the government and the State of Israel with goods worth millions of shekels with its other companies.

Zinger wrote: “The [country’s] helplessness in the face of a company that is taking boycott measures is undermining Israel’s deterrent power and will lead not only to fatal damage to Ben & Jerry’s Israel, but to many other businesses in the future. Do not look away and allow a wonderful enterprise to meet its end – [implement] the boycott law.”

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