(STUDY FINDS) – The hunt is on for the three in four parents who believe finding the right gift for their child during the holidays should qualify as an Olympic sport!
A survey of 2,000 parents of school-aged children examined their journey to finding the perfect gift for their kids and found that 76 percent agree that finding the perfect gift is one of the most stressful parts of the holidays. Most parents agree that it doesn’t feel like the holidays until their kids rip open their presents (83%). With that in mind, four in five would feel guilty if they got their child a gift they didn’t like.
Generally, parents feel confident enough in their gift-giving skills (86%), with most citing that they always inform their child’s grandparents of what gifts they want for the holidays (81%) or request that others buy their children a specific gift they know they want (74%). Still, many worry about finding that perfect gift — especially since 43 percent have had experiences where their child cried or was disappointed after not getting something on their wish list.
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